You are a manager for a major music record label. Last year, music sales declined by 10%, primarily because of very high piracy rates for CDs. Your boss has asked you to develop a strategy for reducing piracy rates. What would you suggest that the company do??
This questions is on page 241 in Strategic Management Theory 11th Edition at the end of Chapter 7. It is from class PTMA 4400 at Austin Peay University.?
With the rise of broadband internet acces and cheap storage, along withj the growth of digital
software?s, piracy has flourished all around the world.
It is defined as unauthorised…