Please use attachments as reference

Strategic Plan Part 3: Balanced Scorecard and Communication Plan – Assessment Activity – Week4 – BUS/475 – eCampus

Identify?key trends, assumptions, and risks in the context of your final business model.

Develop?the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks.The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis and supply chain analysis.

Consider?the following four?quadrants of the balanced scorecard?when developing your strategic objectives:

• Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
  • Market share
  • Revenues and costs
  • Profitability
  • Competitive position
• Customer Value Perspective, includes strategic objectives in areas such as:
  • Customer retention or turnover
  • Customer satisfaction
  • Customer value
• Process or Internal Operations Perspective, includes strategic objectives in areas such as:
  • Measure of process performance
  • Productivity or productivity improvement
  • Operations metrics
  • Impact of change on the organization
• Learning and Growth (Employee)?Perspective, includes strategic objectives in areas such as:
  • Employee satisfaction
  • Employee turnover or retention
  • Level of organizational capability
  • Nature of organizational culture or climate
  • Technological innovation

Develop?at least three strategic objectives for each of the four balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week 3.

Base?your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.

• For each?strategic objective, develop a?metric and target using a balanced scorecard format. (For example, a strategic objective in the shareholder or Financial Perspective is to increase market share. A metric to actually measure this strategic objective of?market share increase is, “The percentage of increase in market share.”?The target is the specific number to be achieved in a particular time period. The target for the metric of “Increase market share” could be “Increase market share by 2% for each of the next 3 years” of an increase of 2% per year for 3 years.)

Outline?a brief communication plan discussing how you will communicate the company’s strategic objectives that includes the following:

• Define the purpose.
• Define the audience.
• Identify the channel(s) of communication and why you selected that channel.

Write?a 1,050- to 1,400-word strategic objectives summary.? Include your balanced scorecard and its impact on all stakeholders, and the communication plan. ?

Running head: STRATEGIC PLAN PART 1: NEW PRODUCT OR SERVICE

Strategic Plan Part 1: New Product or Service
Kwanza Sanchez
University of Phoenix
Business 475
Bus/475
Victor DeJesus
March 28, 2016

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STRATEGIC PLAN PART 1: NEW PRODUCT OR SERVICE

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Strategic Plan Part 1: New Product or Service
Strategic Plan:
The industry that I work in is property management for a company called SWBC Global.
Property management can be an umbrella that covers a wide range of jobs. More specifically, I
work at a luxury apartment community that consists of resort style living, consisting of over 500
apartment homes. In this industry as well as my company, catering to our residents is top priority.
This not only ensures positive word of mouth from our residents, but it also gives us a high lease
renewal percentage. The service that I would like to propose to my industry and company is
chefs on the go. With this service, I plan to offer our apartment community residents delicious,
healthy, and freshly cooked meals made by our chefs that live there on the property in which I
work. I plan to keep our company costs reduced with this service by trade outs for rent costs. For
example, when we hire on site security, we typically ask them to look after the property for us in
the evening hours. This leaves the remainder of the day for them to satisfy their day jobs as
police officers. We also offer them a significant reduction in their rental amount, sometimes close
to free rent. The same concept would apply to our onsite chefs on the go. The service would be
setup buffet style in our clubhouse during breakfast, lunch, and dinner hours, or the resident can
personally call on our chefs to make them personal meals for a fee and as long as the resident
provides the ingredients for the specific dishes that they want to have prepared. An additional fee
would apply for the chef to have to bring or buy the ingredients for the residents.
Mission Statement:
With the chefs on the go service, I plan to take SWBC Global to the next level. Clearly
we will have the competitive advantage over all of our competitors in the apartment industry
because no other company offers this service. The hotel industry offers something similar but it

STRATEGIC PLAN PART 1: NEW PRODUCT OR SERVICE

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is usually a continental breakfast, sometimes lunch and dinner depending on the hotel. The
mission statement for this company will be ?Literally catering to our residents food based needs,
one healthy meal at a time, with our focus being to serve you.?
Values
In the future, I would like for all luxury apartment communities to be able to offer such
chef services to their residents. I plan to do a test run of this service with SWBC Global
beginning with our local luxury apartment communities. I then plan to take the service national,
and eventually expand or sell the idea to other Property Management companies nationwide. I
am aware that other Property Management companies may copy the chefs on the go idea,
therefore, I might stick to only developing the service with SWBC Global only.
Strategic Decision
SWBC Global has a set of values as well as a mission. The company values are:
?Integrity
Doing the right thing by conducting ourselves in a professional, honest, and ethical manner.
Accountability
Taking ownership and responsibility for our decisions and actions.
Trust
Fostering long-term relationships through open communication and mutual respect.
Excellence
Delivering superior quality through sound execution and a commitment to continuous
improvement.
Commitment
Focusing on the success of our customers, business partners, employees, and community.

STRATEGIC PLAN PART 1: NEW PRODUCT OR SERVICE

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Teamwork
Working together, we are united in our drive to succeed.
Service
Building loyalty by listening, recognizing, and responding to opportunities to exceed
expectations.? The company?s mission statement is: ? Pioneering financial and insurance
solutions through a winning combination of world-class service and revolutionary technology.
The major component that glues my new proposed service to SWBC Global as far as their
mission goes is that both missions are focused on service, commitment, and the willingness to
cater to the residents. I feel as though this is what merges the new proposed service to SWBC
Global. Teamwork, excellence, service, trust, accountability, as well as integrity will also without
a doubt be merged to the new proposed service.
Customer Needs and Competitive Advantage
As with all businesses and companies, it should be understood that there will be cultural
needs, ethical, as well as a social responsibility to abide by. As far as culture goes, when it comes
to the new chefs on the go service that will be provided, I plan to cater to the needs of the
particular community that the luxury apartments are in. For example, my current luxury
community is in South Texas. Though we want our service to offer health meals, we must still
keep in mind that the area is mainly populated with people of Mexican nationality. Therefore, the
majority of meals offered should offer something from the Mexican culture. This should differ
from area to area as well as state to state once the service begins to expand.
Conclusion
The world that we live in today has greatly changed from the way it was. We have
evolved so much, and now we are in a fast paced, on the go, internet savvy, fast food world.

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Long gone are the days where people had time to cook meals and sit and enjoy them with their
families. Fast food has become an option for people that work and have lives that do not permit
the time for them to prepare meals. With the chefs on the go service, I plan to cater to these needs
and offer healthy options. I plan to do this first locally, eventually statewide, and then
nationwide. The service will not only offer healthy meals cooked by chefs daily, it will also be
customizable to meet your family?s needs for an additional fee. The service will also cater to the
cultural needs of the particular community, thus an area that is predominantly Mexican
nationality will offer Mexican food options.

References:

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Insurance, Mortgages, Wealth Management, and Business Services. (n.d.). Retrieved
March 28, 2016, from https://www.swbc.com/