Please review the segmentation data in the week three folder. If you worked at this consulting agency, which segments would you suggest each client target, and why?

If you were to create a perceptual map for the product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?

Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the low/ low/ low/ low or high/ high/ high/ high cells)?

Write a position statement for yourself to convince your favorite company to hire you

Discussion question assignment (40 points): Post Topic questions to
the discussion board by 11:59 pm, CST on Day 5 (Friday). In addition,
respond to two peers by 11:59 pm, CST on Day 7 (Sunday). Responses to
discussion question topics should be a minimum of 250 words.
A large, Boston-based consulting agency frequently conducts
segmentation studies for its clients. The following are segmentation data to
assist their advice to two different clients. Each is a Venn diagram
describing some demographic and psychographic findings. Figure A
depicts the proportion of a recent sample of shoppers at a national grocer
who indicated interest in a new gourmet Lean Cuisine product. Figure B
depicts the proportion of owners of a game console (obtained from
registration cards of the base system) who indicated interest in a new
game.
1
2
3
4

Please review the segmentation data in the week three folder. If you
worked at this consulting agency, which segments would you suggest each
client target, and why?
If you were to create a perceptual map for the product category of
watches, what attributes should you include to illustrate both the similarities
and differences among the brands?
Find a company that is struggling. Where is it in the positioning matrix?
Could the company be more successful if it changed any of its Ps (e.g., to
head to the low/ low/ low/ low or high/ high/ high/ high cells)?
Write a position statement for yourself to convince your favorite company
to hire you.