Over the next few weeks, you will be compiling a short report on this topic for your supervisor–(See Major Assignments). This week, you can begin to ?think aloud? in the discussion board by engaging in discussion of the issue, advantages and risks of social networking, and potential sources to support claims–likely the conversation around the hallways of Urban Systems.
Use this week’s discussion board to begin gathering your thoughts and information to flesh out the issues. To effectively plan, write, and complete a report and build your own credibility, you will need to produce some evidence and credible sources to back your conclusions logically and effectively. Consider what you have been reading about social media and yur own experience. Add to the general knowledge from your text with some business research on specific uses and company examples to help you fulfill your supervisor’s request with your report. To offer a logically balanced report, consider these research questions:
How are companies today using Facebook, Twitter, LinkedIn, Pinterest, YouTube and other social media?
What advantages do companies gain in using social networking?
How could Diana or Marc, or Thomas — or for that matter, Dave, benefit? What could they do to advance their departments or the organization?
Are Dave Kaplan’s concerns valid? To what extent can social media be a detriment to every day business operations? Is social media a time waster as he perceives it to be?
Why would a company ban social networking sites? What are the risks of allowing employees on these sites during work? What are the risks, if any, of banning access?
Certainly companies must be doing something to gain the advantages and mitigate the risks–but what?
Urban Systems, Inc. Social Networking Response ?
Armed with some newly acquired business communication knowledge and experience
in Web 2.0 technologies such as Facebook, Twitter, YouTube, Google+, Instagram,
LinkedIn, and others, you were ready to go to work. Urban Systems, however, and CEO
Dave Kaplan appear stuck in the age of email.
You use email, of course, but only as one tool of communication. You are aware of the
wide range of social media tools used in today?s business environment. You have heard
of numerous instances of social networking to collaborate, gather information, connect
with clients and customers, and encourage community involvement?not to mention job
searches, screening, and recruitment.
At Urban Systems, you have observed some colleagues making use of social media
sites to promote their departmental efforts, but have not seen wide-spread usage.
Recently, however, an engineer in Mercado?s Research & Development Department
(R&D) posted a comment on a research blog which leaked some proprietary
information on a new lighting technology Urban Systems has been exploring. When
word got around to administration, the reaction was unexpected.
Waiting in everyone?s email in-box this morning was a message from Dave Kaplan to all
employees at Urban Systems, Inc., announcing that he was cutting off access to social
networking websites and banning the use of social media at work.
The CEO?s message says that using company time and company computers for social
media is an inappropriate work tool and a threat to company security. The email further
states that usage might be considered grounds for dismissal.
Now what? The email has everyone in the office talking — some in favor of the directive
and others violently opposed. Your supervisor has some experience with social media,
but is certainly not an expert. He/she has asked you to conduct some research to
analyze the benefit of social media in his/her department to present some solid
evidence to Dave for reconsideration. Your supervisor also has reminded you that Dave
will want answers to his concerns.
Based on your research, write a short analytical report on the potential and threats for
See details for this report in Report #1 assignment detail.