Would you be able to do this assignment? Here are the instructions
The final project will be conducted in the same group as the short group assignments. ?The major project is experiential and integrates concepts learned from Chapters 1 to 14 of the course and applies them to a specific ebusiness scenario. ?There are two parts:?
- The project will entail each team to examine TWO reputable and established companies operating in a multi-channel retail environment. ?Each team will have the option of picking from a list of 11 retailing companies to examine its ebusiness model(s), ebusiness architecture, and existing ebusiness applications. ? See the Appendix for a list of choices.
- A written case analysis that will enable you to discuss elements of business intelligence, eMarketing, eAdvertising, and performance measurement metrics.