Facebook in 2013: Will Wall Street Hit The “Like” Button??

Guidelines for the Final Individual Case Assignment
Case is Facebook (in 2013): Will Wall Street Hit the ?Like? Button?
Maximum of 10 pages total–NO COVER PAGE, NO WORKS CITED
PAGE
o Maximum of 5 pages of written text, double-spaced, 12 pt font, 1-inch
margins. This part of the exam is your presentation of your analysis
based on the data you choose to use.
o Maximum of 5 pages of appendices. This part of the exam is a
presentation of data you choose to use. The data should support your
analysis.
Number your pages.
Your final exam should use the following headers in the order listed. If you
do not use the headers as listed, you receive an automatic 10 percent
reduction. You may choose to use subheadings under the main headings.
o External Analysis?based on information gleaned from the tools and
data you choose to use, what does your external analysis reveal
relative to the organization's situation?
Consider various tools available to you such as the general
environment, Porter's Five Forces, driving forces, KSFs,
comparison to competitors, overall industry attractiveness
assessment, etc.
o Internal Analysis?based on the information gleaned from the tools and
data you choose to use, what does your internal analysis reveal
relative to the organization's situation?
Consider performance in terms of financial analysis (including
ratios), current strategy, core competencies, value chain
o Identification of Issue?Only select the most important issue (one
issue). State the issue in two or fewer sentences. Provide support as to
why it is an important issue that needs attention.

Consider various means of support for your stated issue,
including, but not limited to, a SWOT analysis
o Alternatives and Recommendation?Provide a minimum of two
alternatives to address your selected issue. Recommend/select one of
your alternatives and indicate why your recommended alternative is
the best way to address the issue. Note: Listing the pros and cons may
help you determine why your recommendation is the best alternative
to addressing the stated issue.