Customer Relationship Management (MKT610)
Assignment No. 1
Due Date: 6/4/2016
Please read the following Instructions carefully before attempting the
? This assignment covers lesson No. 01-12
? Last date for submission of assignment is 6/4/2016
? Every student will work individually and has to write in the form of an analytical assignment.
? Give the answer according to question, no mark will be given for irrelevant material.
? Don?t rely only on handouts, use other reference books also.
? Mention the source (bibliography) which you are using for preparing your
? Basic concepts in the language and words which are mentioned or written in your source but the application of those concepts must be in your own words.
? Avoid long paragraph.
? Compose your document in MS-Office 2003. Any file created in any other
version will not be accepted and marked zero.
? Use black and blue font colors only.
? Make sure that you upload the solution before due date. No assignment will be accepted through e-mail after the due date.
? Cheating or copying of assignment is strictly prohibited; No credit will be
given to copied assignment.
? Solution should not exceed two pages.
Total Marks= 10
Today where trust in business is declining and economic uncertainty is increasing in the world. Enterprises worldwide need to look at customer relationship management (CRM)
as a strategic competency to achieve corporate goals and stakeholder returns.What is a CRM strategy, and how does it relates to and integrate with other enterprise business strategies and operations to enable enterprises to develop more profitable customer relationships?
CRM is sure thing a time signature clear specifically worried by the whole of making enhanced
venture capitalist esteem at the hand of the climbing the corporate ladder of right…