Referencing Styles : APA You are a recent graduate working in a local accounting firm. Your firm provides advice to a large number of clients to assist them with their business. Your managing partner has approached you with a request for more information on the use of Business Intelligence. Provide a 1,200 word research report to your manager that outlines the following: • What is Business Intelligence (BI)? • In a contemporary organisation, explain how business intelligence can provide a competitive advantage … View More You are a recent graduate working in a local accounting firm. Your firm provides advice to a large number of clients to assist them with their business. Your managing partner has approached you with a request for more information on the use of Business Intelligence. Provide a 1,200 word research report to your manager that outlines the following: • What is Business Intelligence (BI)? • In a contemporary organisation, explain how business intelligence can provide a competitive advantage. • Using a loyalty card example from the retail industry, explain how the use of data mining and analytics can impact decision making in an organisation. Read Less