1.
What type(s) of innovation are featured in this case? What type(s) of innovation are most likely in
the future as the mobile technology industry continues to develop? (refer bac
k to chapter 7 for
discussion of types of innovation).
2.
Which business strategies are being employed by Amazon and each of the major competitors in this
case?
3.
What pathways (make/buy/ally) have each of the major competitors utilized to innovate?