1.Identify the target population you would need to sample from.

2. Define the explanatory and response variables in your study and state whether they are quantitative (numerical) or qualitative (categorical).

3. Use your knowledge?and propose an appropriate strategy for sampling and data collection.

4. Justify your choice of sampling method(s).

Research problem:

1. The New Zealand Government decides to invest some money into promoting New Zealand as a tourist destination among United States citizens. To select the best advertising approach, they want to know which activities would be of interest to potential tourists, and how choice of activities varies with age group. The activities include: outdoor adventure activities, Middle Earth experiences, fish and game sports, wine and food experiences, general sight-seeing.